I can hear you now, “I don’t check my email. I never read newsletters.” But hear me out! Checking your email each morning and opening a couple newsletters each week, could be a far more efficient use of your time than scrolling any social media feed.
If you’re an avid reader of mine, or happen to know me IRL, you know I’m an evolver. I’ve never been one to sit still long. It’s not because I’m bored and need to be entertained, like most people might think. It’s because I crave a new experience to learn from, something new to grow on. I’m a sampler of the world, a taster, not one who gorges (unless we’re talking about tacos).
I wander with my eyes and heart open, searching for pieces to add to my own personal big picture.
That personality holds true to my writing and blogging, as well.
I’ve been blogging about books for over year now and that’s pretty damn consistent for me. My monthly newsletter, inspired by a book I read in January 2020, “Ten Years in the Tub” by Nick Hornby, (man…that feels like a million years ago), has been sent out a total of fourteen times.
Over the past year, I have learned a lot. I’ve become a much more predictable blogger. I’ve begun to find my voice through writing about what I read every day. This past month though, I’ve felt the pull to try something a little different, but I haven’t been sure what that is.
Right now, I’m looking at the monthly email newsletter a little differently since I listened to the Creative Nonfiction Podcast last week. At the end of an interesting interview, he mentioned that he had left social media almost completely over the past few months out of frustration mostly and was starting over in small ways. That’s where my ears perked up. I’ve been in the same boat. Once again, my thoughts and actions are not original, others are reacting to the world around us in similar ways!
And then, hours later, at lunch with a friend, she mentioned that she hadn’t seen something I posted until I messaged her directly about it. This happens often and I wish more people were aware of it. Social media feeds, specifically Facebook, aren’t timelines exactly. You don’t open it up and see what everyone you follow has posted chronologically. What you see is a curated list of what they think you want to see and what they want you to see. It’s not malicious. It’s just what it is.
While I was gone from social media, I found myself relying on email newsletters from websites, podcasts, and blogs that I follow. Now that I’m back on Facebook to keep in touch with friends and family, (I’ll admit, I just want a place to share the funny things I find and get likes for my hiking pictures) I’m not “liking and following” pages anymore.
Why? Because the emails were far more reliable. Instead of getting only the posts that Facebook decides are important, along with ads for closely related items, I get the information that the poster believes are important. The weekly newsletters highlight things the specific blogger or podcaster wants me to see and when I click the links, I get to their page directly without the distractions embedded in Facebook. It takes less time and I get more of what I actually want.
Which leads me to thinking about my own newsletter. Should I change it from a monthly rundown of the books I’ve read to a weekly highlight reel straight to your email box? I think so and I’m sitting with paper and pencil (my go-to when I need to plan) attempting to create an outline this week.
I’ll be honest, a weekly newsletter seems a bit much for me. I’ve never been good at a weekly anything, just ask my kids. When the prospect of required weekly attendance came up for any of their activities…well…I broke out in a cold sweat. But this feels different.
In the past, I challenged myself to read for two hours every day and have been getting so close to that goal. I decided to write consistently about the books I’m reading; once when I start the book, quotes from the book, and a paragraph or two about it when I’m done. And then I took up the challenge of writing a newsletter once a month and did it. I think I can do this.
Why should you sign up for my newsletter, let alone any other email subscription? Well…
Here are my positives of an email newsletter. Maybe that will help you decide.
- It’s there when you want to read it.
- When you’re done reading it, or you decide you’d rather not, you can delete it and it doesn’t come back in your feed over and over again.
- There are no ads for related goods and services (at least not in mine). And if there are, they benefit the author of the newsletter, that person that you esteem so much that you subscribe to their news.
- If you open a newsletter, you stop reading at the end of it. You don’t get sucked into scroll mode!
What would my newsletter include?
- Books, of course. Books started, books finished, links to articles about said books written by yours truly or others.
- Podcasts! I’ve fallen in love with them, so I’ll be highlighting my favorites each week.
- Funnies? Possibly.
- One liners. Things I’m pondering but haven’t written whole paragraphs about.
When will this glorious piece of genius come out each week? I’m thinking Tuesdays. It’s my most productive day of the week, but I reserve the right to change that. The bottom line is that I’ll only harass you with in ONCE a week and I won’t be selling your email addresses to third party BS.
There it is! While I’ve written this, I’ve decided. I’m going to start writing a weekly newsletter instead of the monthly rundown. Will you join me?